Google Empowers AI to Control Users
Google is set to revolutionize the way people search for information on the internet with the integration of its AI chatbot Gemini into the Google Search service. This announcement was made by Liz Reed, head of Google’s search engine development department, at the last annual Google I/O developer conference.
Gemini, Google’s proprietary AI chatbot, will now assist users in formulating their search queries, making the process simpler and more intuitive. The neural network is capable of understanding a variety of request types, enhancing the search experience for millions of users worldwide.
However, this integration comes with a significant change – users will no longer see the traditional list of links to websites in their search results, except for the advertising block. Instead, artificial intelligence will analyze the query and display only the most relevant information, streamlining the search process.
Google had been testing search with AI functions, known as SGE (Search Generative Experience), since March of last year. While the testing process has been slow and costly, Google is committed to revolutionizing the way people access information online.
Despite the potential benefits of AI integration, some experts are concerned about the impact it may have on Google’s advertising revenue. With users receiving more information directly from the search results, they may be less inclined to visit advertisers’ websites, potentially affecting ad revenue.
Overall, Google’s decision to integrate AI into its search service marks a significant milestone in the evolution of online search, promising a more efficient and personalized search experience for users worldwide.
ORIENT news
Photo: techcult.ru
