Prime Video Plans to Introduce Advertising-Based Subscription Model
Amazon’s Prime Video is reported to be working on a new cheaper subscription package that will be ad-free. The move comes as the popularity of advertising subscription packages rises, with Netflix taking the lead and Disney+ considering a similar model. Prime Video is following suit in a bid to combat subscriber losses globally. The new subscription plan will take advantage of Prime Video’s strong position in ad revenue, with Amazon currently ranking only behind Meta and Google in terms of ad revenue. Discussions around the new subscription plan have been ongoing for a few weeks now, although it is unclear when concrete steps to introduce the plan will be taken. Prime Video, which produces popular original productions like The Boys, The Lord of the Rings: The Rings of Power, Jack Ryan and The Marvelous Mrs.Maisel, previously cost 7.99 TL before being increased to 39.00 TL.
