Complete Revamp for One of Hungary’s Largest Petrol Station Networks
OMV petrol stations are set to undergo a significant transformation in the coming years, with a complete overhaul planned for around 1000 service stations in 7 countries, including Hungary. This rebranding process will not only include changes to the design of the stations but also a rebranding of OMV itself, with a renewed focus on sustainable energy and lifestyle.
According to reports from Portfolio, the rebranding will take place in Hungary, Austria, Romania, Slovakia, the Czech Republic, Bulgaria, and Serbia over the next three years. The new branding will be implemented across all OMV touchpoints, including both business-to-business and consumer communication. The eMotion electric charging network will also reflect the new brand identity.
The new branding details can already be found on the website new.omv.com, where the company is sharing information about the brand strategy and identity. In Hungary, the new branding will be rolled out in communications following the refurbishment of service stations, as reported by World Economy.
OMV stated that the new brand design is based on a comprehensive strategy and symbolizes the company’s integrated chemical, fuel, and energy activities with a focus on sustainability and the circular economy. The colors of the new identity pay homage to the brand’s history while also ensuring a timeless and modern look in the digital world.
With this rebranding effort, OMV is not only transforming its physical presence at petrol stations but also redefining its brand identity to align with its commitment to sustainability and innovation. Stay tuned for the updated look of OMV petrol stations in Hungary and across the other countries in the coming years.
