Controversy Arises Over US Ice Cream Company’s “Stolen Lands” Message
Ben & Jerry’s Faces Backlash for Controversial Message on US Independence Day
In a recent message posted on social media to commemorate the US Independence Day on July 4th, ice cream company Ben & Jerry’s sparked controversy by stating that the United States was “built on lands stolen from the natives”. The Vermont-based company’s bold statement prompted strong reactions from users, with some calling for a boycott of Ben & Jerry’s products.
Under the hashtag #BoycottBenandjerry, social media users criticized the ice cream giant for conducting business on “land stolen from the locals”. Many were quick to express their displeasure and disagreement with the company’s stance.
In their message, Ben & Jerry’s highlighted that while the holiday traditionally involves parades, barbecues, and fireworks, it is important not to overlook the fact that the nation’s founding was rooted in the displacement of indigenous peoples. The company remarked, “The only problem with all this, however, is that it can distract attention from a fundamental fact about the birth of this nation: the United States was founded on land stolen from the natives. This year, let’s commit to returning them.”
One notable demand made by Ben & Jerry’s is the return of indigenous sacred lands, specifically mentioning Mount Rushmore National Park in South Dakota. The park features iconic sculptures of the four founding presidents of the United States, and the company believes that these lands should be restored to their rightful owners.
While some individuals applauded Ben & Jerry’s for bringing attention to a sensitive issue often overlooked during the celebrations of Independence Day, others viewed the statement as politically divisive and accused the company of exploiting the holiday for their own agenda.
The controversy has ignited a debate over the responsibility of corporations to address historical injustices and raise awareness about ongoing social issues. As the discussion unfolds, it remains to be seen how this incident will impact Ben & Jerry’s reputation and sales moving forward.
