Hungarian Thermal Baths: A Cornerstone of the Country’s Tourism Industry
This year, Hungarian domestic bath admission fees have seen a modest five percent increase, a much smaller rise compared to previous years. However, concerns have been raised about the affordability of spa treatments for many individuals, as co-payments continue to rise. According to reports from the World Economy, the turnover of domestic spas is on the rise, with an increase in foreign tourists visiting Hungary and new spa developments taking place in the region.
The Hungarian Bathing Association recently held a press conference to announce the start of the bathing season and the various programs planned for the year. As World Water Day approaches on March 22, the association is also gearing up with promotional activities.
Despite a five percent increase in visitors in 2024 compared to the previous year, therapeutic spa visits have not seen a similar rise. This is partly due to the increasing co-payments of 80,000-160,000 forints (200-400 euros) for spa treatments, which not everyone can afford. The state has maintained the same subsidy amount for spa treatments under the health insurance system for the past 13 years.
While the number of visitors to spas has not yet reached the record levels seen in 2019, the net revenue from spa services has significantly increased since then. Admission prices at spas are set to rise by five percent this year, but the average net price per person has spiked by 75 percent since 2019.
Despite these price increases, Hungarian spas remain relatively affordable compared to neighboring countries. For example, average admission fees in Slovakia and Romania are around 15 euros, while in Austria, prices can go up to 38 euros just three kilometers from the Hungarian border.
The vice-president of the Hungarian Bathing Association emphasized the importance of Hungarian spas in the country’s tourism industry, with 70-80% of foreign travelers citing baths as a key factor in their travel decisions. Developments in the sector are now focused on improving attractions rather than simply increasing the number of spas.
Efforts are also being made to address the affordability of spa treatments, with the introduction of initiatives like the Zsigmondy card in Budapest to support local residents. Government representation for the spa sector, through Ministerial Commissioner Róbert Láng, is expected to streamline negotiations and decision-making processes.
Overall, the sector is facing challenges related to inflation, rising energy costs, and the need to attract younger generations to the bathing culture. Solutions are being sought to manage these challenges while maintaining the quality and affordability of spa services for visitors.
