Lawsuit Filed Against Korzinka for Misleading Lowest Price Advertising
The Competition Committee has raised concerns about the advertising practices of the Korzinka supermarket chain, specifically regarding claims of offering the “lowest prices” on certain products. According to the Committee, these statements could potentially mislead customers as the prices of the advertised products do not differ from those found in other supermarkets and farmers’ markets.
The ad in question, distributed by Anglesey Food LLC, included phrases such as “The lowest price for daily shopping” and “The lowest price is at Korzinka,” which were deemed to be potentially deceptive. The Committee’s report stated that this type of advertising could mislead consumers and create false expectations about the actual pricing of their products.
As a result of these findings, proceedings have been initiated against Anglesey Food LLC for possible violations of advertising and consumer rights laws. The company may face penalties for their misleading marketing tactics.
Consumers are advised to be cautious when faced with claims of “lowest prices” and to compare prices across different stores to ensure they are getting the best value for their money. It is important for businesses to adhere to advertising standards in order to build trust and loyalty with their customers.
