Sacred Skin: The Controversial Product That Claims to Enhance Prayer Experience
The Ministry of Commerce Cracks Down on Influencers
In a recent training session for social media Influencers, the Ministry of Commerce shared the penalties that can be imposed for violating advertising rules. Some of the reasons for these penalties are quite surprising.
One Influencer received a hefty fine of 880 thousand pounds for promoting a cream with the statement, “I started prayer when I used this.” This exploitation of religious sentiments did not sit well with the authorities, leading to the significant penalty.
Another interesting case was the use of the expression “Back pain is good, pillow,” which resulted in a penalty for the Influencer. The use of certain phrases, such as ‘edema throw,’ is also on the list of prohibited actions for Influencers.
In addition to these restrictions, the Ministry highlighted that promoting products like lice shampoo, optical lenses, and numbered glasses is also forbidden on social media platforms.
Furthermore, Influencers are not allowed to make certain claims, such as “no paraben,” even if it is written on a product. A specific case where a baby food advertisement was deemed inappropriate serves as an example of the strict regulations governing Influencer marketing.
Overall, the Ministry of Commerce is closely monitoring the activities of Influencers and enforcing penalties for any breaches of advertising guidelines. It is essential for Influencers to be aware of these regulations to avoid facing similar consequences in the future.
