Uzbekistan to Host Top Travel Bloggers from Around the Globe
The President of Uzbekistan has announced that $5 million will be allocated this year for the global promotion of the country’s tourism. With a focus on social networks, the promotional campaign aims to fully reveal Uzbekistan’s tourism potential to the world.
As part of the campaign, info-tours will be organized for at least 50 foreign bloggers with a combined audience of over 10 million. This initiative is seen as a way to reach a wider audience and attract more tourists to Uzbekistan.
In addition to social media, television, and online platforms will also be utilized to promote tourism in Uzbekistan. A contest will be held to create content for the “national tourism brand”, with plans to launch promotion on international platforms by October 1.
The promotion of Uzbekistan’s national cuisine will also be a key focus, with plans to hold international gastronomic festivals in Tashkent and Khiva in the upcoming years. More than 300 types of dishes will be showcased to the world to highlight the rich culinary heritage of Uzbekistan.
Official ministries and agencies have been tasked with improving the electronic visa system and launching a mobile application to make it easier for tourists to visit Uzbekistan. The goal is to bring in 11 million foreign tourists and increase tourism exports to $2.5 billion this year.
Overall, Uzbekistan is taking proactive steps to boost its tourism industry and attract more visitors from around the world. With strategic planning and innovative marketing initiatives, the country is poised to become a top tourist destination in the region.
