Celebrating Business Excellence in 2024
Uzbekistan’s prestigious Brand of the Year award has undergone a major revamp this year, rebranding itself as Brand Awards International for 2024. This transformation marks the shift towards becoming an international platform recognizing business achievements on a global scale.
The Marketing Association of Uzbekistan has officially opened applications for the VIII brand award, inviting businesses to participate in Brand Awards International. Every business aims to create a strong brand that effectively communicates its value to consumers. Building a reliable and recognizable brand is crucial in meeting the diverse needs of consumers and maximizing market potential.
Consumers often seek recommendations from trusted sources when making purchasing decisions. Professional recognition of a brand’s value plays a significant role in influencing consumer choices and instilling confidence in their decision-making process. By clearly conveying the core values of a brand, businesses can attract loyal customers who prioritize quality, comfort, and convenience.
Brand Awards International has introduced a comprehensive participation format that evaluates key brand achievements and assesses their value based on qualitative and quantitative metrics. By providing essential information about a brand’s performance and reliability, the platform aims to enhance consumer awareness and understanding.
To participate in the award, businesses can submit their applications on the official website and provide necessary information for calculating the brand’s value. An expert jury will review and assess the brand submissions to determine the award recipients, with brands from any country eligible to participate in the competition.
Diyor Mirzaakhmedov, Executive Chairman of the Marketing Association of Uzbekistan, emphasizes the importance of understanding a brand’s value and the strategic efforts required to enhance its worth. He highlights that a brand’s value reflects the real profit generated through loyal consumer engagement and business development initiatives.
As the application deadline for Brand Awards International approaches on March 28, 2025, businesses are encouraged to review the participation terms and regulations on the official website. The award’s principal partner, Capitalbank, is supporting this prestigious initiative that recognizes and celebrates outstanding brand achievements on a global scale.
