Uzbekistan Implements Brand Valuation to Drive Economic Growth
Uzbekistani Brands Can Now Calculate Their Value
In today’s market, the value of a brand is crucial. Consumers not only consider the functionality of a product but also the brand associated with it. Strong brands like iPhone, Dyson, and Nike command consumer loyalty, trust, and premium pricing.
A brand represents a company’s strategy and resonates with consumers, leading to increased revenue and market share. Brand value is the tangible profit derived from a loyal customer base and can be quantified through various methods.
In 2025, Uzbekistani brands will have the opportunity to assess their value through the “Brand Awards International” organized by the Uzbekistan Marketing Association and the Committee for Competition Development and Consumer Rights Protection. Experts will use the “Royalty Relief” method to estimate a brand’s worth, with Octobank being the first brand to undergo this valuation.
The valuation will allow Octobank to evaluate its marketing effectiveness, current worth, and the contribution of its brand to its overall value. As of February 2025, the estimated value of the Octobank brand is $30,000,000 or approximately 388,143,186,543 UZS.
Brand valuation plays a crucial role in business development by aiding in investment valuation, attracting investors, evaluating marketing effectiveness, boosting competitiveness, and managing reputation and risks. It provides valuable insights into a company’s overall value and helps in strategic decision-making.
Overall, the opportunity for Uzbekistani brands to calculate their value will enable them to attract investor interest, assess investment worth, and enhance competitiveness in the market. Brand value is not just a number but a reflection of a brand’s impact on a company’s profitability and growth.
